Julie Davis is an internationally trained Colour and Image Consultant, Results Coach and Master NLP Practitioner with over 25 years of experience in the fields of Image, Cosmetics and Personal Development. As a result of her knowledge, as well as an awareness of the needs of her clients, Julie is pioneering a path for transgenders and cross dressers on their way to femininity.

In creating The Femininity Coach, Julie responded to an increased demand from her transgendered and cross dressing clients expressing their desire for a confidential, personalised, and all inclusive “handholding” service.

By gaining immense respect through her unique approach, Julie is able to present to them the opportunity to have a genetic female “hold their hand” as they walk through each step on their unique journey. Specialising in the feminisation of transgenders and cross dressers, Julie is able to offer them all the information they need using a confidential, informative and topical website as well as feminisation coaching, image, makeup, deportment workshops, shopping expeditions and much more through individualised or group experiences.

Based on her know-how and the requests of her clients, Julie has developed a program that includes:

• A non-sexual site
• Privacy, confidentiality and dignity
• A step by step guide to the process of feminisation
• A forum that allows privacy for all members to meet each other
• A place to share the journeys of transgender and cross dresser
• Real time information from experts, including monthly tele-seminars
• Methods of hair removal
• Makeup “know how” and application
• Wigs and hair care
• Deportment (how to move like a genetic female)
• Voice coaching
• Image and etiquette
• Industry expert advice
• Shopping and personalised styling
• Q and A area
• Advice from a supportive, empathetic genetic woman
• Links to resources and information
• And much, much more…

The accumulation of her skills and experience equips her to provide a holistic approach to the feminisation process.

Prior to starting The Femininity Coach, Julie spent several years working for an international cosmetics company where she developed her innate sense for fashion and beauty. Although her passion is working with the transgender community to help them achieve their goals, Julie also spends time working with the disabled by providing them with fun activities and the life skills needed to function properly in society; which is why it’s no surprise that this year Julie is a proud finalist for the International Women’s Day Leadership Award.

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